Flexa Logo Pops During Amsterdam Color Run

Slow motion makes everything look better, right? Especially hundreds of woman getting powder paint tossed all over them while they participate in the Amsterdam Color Run. Normally, every last square inch of clothing is obliterated by the paint making and an all logos invisible. But Holland-based paint brand Flexa came up with an interesting idea to make their logo stand out despite the onslaught of paint.

The brand created T-shirts that were fabricated in such a manner that that paint would not adhere to the logo portion of the T-shirt thereby making their logo stand out amidst all the paint. Quite ingenious, actually.