How to Make Corporate Sponsorship Less Boring

This amazingly beautiful commercial makes mundane corporate sponsorship look like, well, much more than a simple exchange of sponsorship dollars. It touts the Qatar Foundation's support of the FC Barcelona soccer team.

The TBWA\Qatar-created commercial was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona's practice stadium, Camp Mini. FCB players, including four-time FIFA Ballon D'Or award winner Lionel Messi, were also photographed on location at Camp Mini in between TVC filming sessions. Sports choreographer, Andy Ansah, was enlisted to work with the FCB players to capture of their best performances.

The spot was directed by first-time director Adam Swaab of Wolf & Crow, who brought to life objects representing aspects of QF's mission and make them travel from the main QF campus in Doha to Barcelona, where they become FCB players in the midst of a soccer match.

Really beautiful work.