Happy Memorial Day Weekend. Don't Text And Drive

In a new BBDO New York-created PSA for the It Can Wait campaign, we meet Xzavier, a boy who, while in a crosswalk, was hit by a driver who was texting. His mother explains what happened to her son and wonders whether the text, "Im on my way," sent by the girl who struck her son was really that important.

The It Can Wait campaign is a partnership between AT&T, Verizon, Sprint and T-Mobile which aims to educate the public on the dangers (and illegality) of texting while driving.

Don't do it this weekend. Or ever for that matter.