Cervical Cancer Ad Wants Ladies to Lift Their Skirts

A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that's trying to encourage women get tested regularly for cervical cancer.

In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable.

The imagery is certainly iconic and eye catching which, of course, is half the battle when creating ad campaigns. However, sexualizing ads which carry a serious message is rarely a good thing. Via.