Garnier Fructis Delivers Bearded Optical Illusion

We like this Publicis Switzerland-created campaign for Garnier Frustis' "for any hair type" shampoo that features guys with long beards that aren't really beards and aren't really attached to the guys. Look closely at the ads and you'll see what we mean.

Copyranter thinks the campaign will win a Gold Lion at Cannes this year. It just might. Whether or not it sells any shampoo is, as always, of no concern to anyone.