Boy Gathers Superhero-Like Friends For Football in Hyundai Super Bowl Ad

If I had friends like the friends the kid in this Hyundai Santa Fe commercial has, I'd be challenging the "mean kids" to football games every day. To tout the 7-seater, Innocean created Team, a Super Bowl :30 that shows a boy challenged by some not so nice kids to "come back when you have a team."

Not one to give up easily, the boy and his very supportive mother hop into their Hyundai Santa Fe to round up the boy's very superher-like friends who all return to take on the mean kids in a game of tackle football.

It's the sort of commercial proud parents can rally around and one that does a very nice job and conveying the 7-seat capacity of the Santa Fe.