Beck's Sapphire Super Bowl Ad A Snoozer

We're not sure it's really anything to write home about, no less publicize but, hey, we write about advertising, the Super Bowl is a big part of advertising and this Beck's Sapphire ad will air during the game.

It isn't much more than a fish swimming aroung a bottle of Beck's Sapphire beer as an announcer intones the usual beerisms.

The ad carries the Blackstreet tune No Diggity performed here by Chet Faker.