Newspapers Are More Interesting Than A Bear Driving A Car

In an effort to convey just how newspapers can still command a reader's attention, DuvalGuillaume, on behalf of Belgium's Newspaperwork, gave three top newspaper advertisers a free, chauffeur-driven ride (and a newspaper to read) while attempting to distract them with silliness.

Everything from pantless chauffeur drivers to flaming runners to mediuan strip golfers to a bear driving a car to a man in a space suit to an American Indian on a motorcycle couldn't distract the advertisers from their newspapers
Hmm. Either newspapers truly are interesting or the advertisers where just busy attempting to find their own ads and where in the paper their competitors advertise.