Cisco Predicts Power of Internet Ten Years Too Late

We don't mean to be nasty or anything or rap some knuckles like an old school teacher might do but, really, Cisco? Really? Cisco is changing its tagline from Human Network to Tomorrow Start Here and Goodby, Silverstein & Partners is helping them do so.

A new commercial, which touts how the internet has and will interconnect all of us, plays like it could have aired in 1998 at the cusp of the internet boom. Now granted, we were a bit obsessed with idiotic ideas like Flooz, Boo, iSmell, CueCat and iLoo but even in 1998, the internet pretty much already connected everything.

Yes, we have come a long way, baby but this Current Cisco effort is, well, so grounded in mundane reality that it leave the viewer with a big, "Yea, so what?"

The commercial promises our world will be amazing and exciting and...not that far away. How about already here. Ten years ago.