Cheesecake Factory Uses Balloons to Deliver Smell of Joy

Here's an interesting one. On December 1 on a chilly and overcast day in Philadelphia, The Cheesecake Factory sent tams dressed in all white carrying giant bouquets of balloons all throughout Philadelphia. Each balloon handed out carried the message "Pop it". Once popped, the balloons according to color would reveal the scent of Peppermint Bark Cheesecake (for red), Chocolate Tuxedo Cream Cheesecake (for brown) or Original Cheesecake (for cream).

Inside each balloon was a message from The Cheesecake Factory which "Try a slice on us" which could be redeemed for a complimentary slice of cheesecake. One of the best promotional uses of balloons we've seen in a long time.