Israel Fights Violence With Bloody PSA

It would seem asking a person to stop making noise, to move a car or to put out a cigarette is cause for violence in Israel. Otherwise, why would there be a non-violence campaign addressing these scenarios? Of course, there's violence all over the world and for much smaller offenses. Hell, you can get your head cracked open just for looking at a person the wrong way.

It's sad we need campaigns like this in the first place. It's even sadder we have to risk violence just for asking a person to do what they should be doing in the first place.

Created by Y&R Israel, the campaign is for the ministry of public security.