OpenSky Touts Its Celebrity-Recommended Shopping Site

For its first-ever advertising on national cable, social shopping site OpenSky, with help from Santa Monica-based DW+H, has launched a commercial that touts the site's celebrity-recommended items. With items recommended by Shaquille O'Neal to Tom Colicchio to Mariel Hemmingway, the spot informs, "From tastemakers to trendsetters... your favorite people's favorite finds. On OpenSky, experts hand pick the products they love, so you can love them too."

The ad will appear on national cable networks including Food Network, HGTV, Bravo, Style, Cooking Channel, TLC, E! and DIY Network.