Hot, Half-Naked French Guy Gets Mustard Massage in GOLDaid Ad

A little Old Spice. A little DollarShaveClub. And a little, well, just odd. Here's some new work from Quebec agency 32 Mars for cold remedy medicine GOLDaid featuring a hot French guy wearing next to nothing. Our man attempts all kinds of cold remedies before he turns to GOLDaid. Mustard massage. Spicy Soup. And a full immersion ointment bath. But, in the end, it's GOLDaid (with help from the internet) that brings relief.