First World Problems Are Not Third World Problems

Water Is Life, with help from DDB New York, is out with a new PSA that llustrates just how entitled and lame most of us in the first world are as compared to those in the third. And now that we're mentioning the first and the third world, why doesn't anyone ever talk about the second world? Is there one? If so, who lives in it and, for that matter, where is it?

Anyway, we like this PSA. Watch it and you'll feel like an idiot the next time you bitch about getting pickles on your burger when you asked for no pickles or when your phone charger cord isn't long enough to reach your bed.