Coffee Brand Aims to Cure Loneliness in Sweden

What do transsexuals, bird-aficionados and those looking for the Great Lake monster in Sweden have in common? They are among the less lonely which, for Sweden, is, apparently, a very good thing since the country is considered to be the loneliest country in the world. In addition, research notes membership in groups that fall into these and other subject areas is dwindling.

Lofbergs, a Swedish coffer brand, hopes to do something about that and has launched a new ad campaign to highlight these groups and tout membership. Oh and to not so slyly imply coffee can be a great social lubricant.

The campaign, the largest ever for the brand, was created by Volontaire / Philip Ahlqwist.