Beautiful Film Touts Sobey's 'Traceable Seafood'

Here is a well-crafted, beautifully-shot, meticulously-produced two minute video from Entrinsic for Sobeys seafood that touts the brand's "traceable seafood." Using a code on Sobey's packaging, shoppers can trace the details of where the fish was caught, how it was caught and who caught it.

The video, entitled All on the Line, does a nice job profiling one of Sobey's fishing crews that's out on the Atlantic every day reeling in boatload after boatload of haddock.

Other seafood brands/establishment may see food differently. But Sobey's see's it like it is. And they want you to see it like it is as well.