Apple Says It's OK to Drop Your iPod

Hmm. One has to wonder what TBWA\Media Arts Lab was thinking when they created this ad for the new iPod. Called Bounce and featuring Wille Moon's "Yeah Yeah," the ad features a collection of iPods doing flips and generally bouncing all around the brand's classic white background.

How many people will watch this and think you can actually do this with an iPod and not have it break?