Twitter Hashtag Shoots Nerf Gun Inside Philadelphia Ad Agency

On September 13th and 14th, anyone who tweets using the hashtag #TweetToShoot from anywhere in the world will fire a real Nerf dart inside Philadelphia ad agency Neiman. The target is a a re-creation of the Nintendo game, Duck Hunt.

It's a project with far reaching possibilities for brands according to Digital Creative Director Chris Reif who told us, "Imagine the ability for a consumer packaged goods brand to deliver a coupon from an in-store end cap. By tweeting a specific hashtag, the customer gets a coupon. By incentivizing word-of-mouth, brands reap the benefits of a consumer's influence on their social circle. Then, if you look outside of social influence of individuals, perhaps a brand would become a trending topic in that city."

Over the past month, Neiman has converted its Social Media Command Center into a life-size 8-bit shooting gallery. Dubbed "Tweet to Shoot," this project uses technology to bridge the gap between the digital world and the physical world. In addition to the hashtag shooting the Nerf gun, each user's handle is displayed as they trigger. By logging onto http://tweettoshoot.neimanlabs.com between 10am and 5pm, anyone can watch the action live. Check out the demo video below.

What are your thoughts? A waste of time or are there really opportunities for brands here? And while your at it, check out this HubSpot whitepaper, How to Attract Customers with Twitter, to see if you can put Nieman's notioins to work for your brand.