Teen Pregnancy Campaign Leaves Fear Tactics Behind

Eschewing fear tactics, Minneapolis marketing agency Haberman just launched Myself, My Health, a campaign for Hennepin County, MN, to promote the use of sexual health clinics by youth and young adults, particularly among audiences with higher prevalence of unplanned pregnancy.

To aid in the creation of the campaign, the agency formed a youth leadership board to give input which led to a more empowering approach to teen pregnancy prevention by emphasizing personal responsibility and knowledge.

A welcome change from Robotripping and Montana Meth.