Spotify Track List Becomes Art Exhibit Invitation

To promote an upcoming sound art and music installation exhibit, Bonniers Konsthall, a contemporary art gallery in Stockholm, created, with help from DDB Stockholm, a Spotify track list that became the invitation to a new exhibit, More Than Sound.

A target group of art critics and bloggers were emailed a personalized link to the track list that contained the invitation (made up by the track titles) and music, created by experimental music producer Hans Berg, which consisted of music samples from the exhibit.

Inventive.