Hot Guys Ask Women to Pick Favorite Flower

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Amsterdam-based Kingsday is employing some beekcake to appeal to women in a campaign that aims to get the ladies chatting about their favorite flower. Created for the Flower Council of Holland, the campaign takes women (or anyone who wants to) inside a virtual greenhouse where five jacked, shirtless men help find them find their favorite flower.

Visitors are presented with flower multiple flower choices until selections are narrowed down to a favorite.