UK Shopping Center A Rotating Island of Cool

London ad agency isobel along with Aardman Animations have created an interesting, new campaign for Bullring - one of the UK's biggest shopping centers.

Leveraging the brand's Life's Even More Exciting at The Centre positioning, the new campaign features a very cool, four-tier revolving mechanical model, said to be a quirky, playful interpretation of Bullring and Birmingham. A collection of products including lipsticks, illuminated ladles, cheese graters and perfume sit alongside a number of recognizable (to those in the UK) architectural landmarks.

Of the campaign, Rob Fletcher, Creative Partner at isobel said, "We wanted to show a world full of delight and joy - to capture the many and varied facets of Bullring and to communicate its position as the heart of Birmingham."

The campaign, that includes the new tagline, We Are So City, will feature 12 different executions each capturing a different shopping experience; season; event and/or festival. The campaign will launch August 27 and will include TV, outdoor, press, advertorials, digital and in-store.