Facebook-Focused Indian PSA Urges Caution When Liking

In reaction to political unrest and violence in Assam, TBWA New Delhi has launched a Facebook-focused PSA which aims to caution people on how they use Facebook. Ad copy reads, "Your Like can hurt someone's feeling," "Your Like can ignite a riot" and "Your Like can lead you into danger." Each of the three ads carries the tagline, "Use your Like wisely."