Bra Brand Opens Bra Lounge on College Campus

New York-based youth marketing company Campus Solutions will open its first "bra lounge" in the student union of the University of Central Florida. Yes, it's true. A bra lounge. No, it's not a place where woman can come to unleash their breasts from the sometimes painful confines of their bras for a bit of untethered relaxation. No. It's a place where female students can come to learn about their proper bra size (we hear many women have it wrong) while noshing on hors d'oeuvres and drinking non-alcoholic beverages.

The brand behind the bra lounge is Lily of France who will have representatives in the lounge to measure women and point them to the proper bra size in the brand's catalog. Wait, what? No free bras? Bummer.

Campus Solutions will promote the Bra Lounge with on-campus signage, street teams, sorority events, contests and promotional prizes. Working with the university's fraternity and sorority system, Campus Solutions will also enlist brand ambassadors throughout campus to promote the lounge.