BlackBerry's 'Be Bold' Parodied With OldBerry's 'Be Old'

Australian Designer Chris Morgan, who thought Blackberry's recent "Be Bold" repositioning was hilarious, decided to take things a bit further. Morgan has created OldBerry and given it the tagline, "Be Old."

Throughout the site, he's taken Blackberry messaging and twisted it on its head telling company to "Don't Just Think. Retire" and "Wake Up Later."

Funny stuff. And, perhaps, foretelling of what is likely to actually happen to the Blackberry brand.