Kimberly Clark Addresses Menopause Head On

A new campaign from Kimberly Clark aims to open up the menopause kimono with personal stories from women going through menopause. Created by Organic, campaign also introduces five new products designed to address symptoms associated with peri-menopause and menopause.

Frank, personal stories from women going through menopause address issues and symptoms such as changes in intimacy, hot flashes and general change in lifestyle and mindset.

The campaign includes a new website which houses these stories along with in-depth, informational Q&A and product demos. The effort carries over to social media where a new Facebook page encourages engagement, a YouTube channel shares the stories and a Twitter account enables conversation.