Friskies Plus Takes Cat on Drug Trip

There's usually two camps when it comes to describing the classic, Alice in Wonderland. Some describe it as a wildly imaginative fairy tale. Others, akin to Jefferson Airplane's take, describe it as the ultimate representation of a full on drug trip.

Of course, this being advertising, most takes veer towards the fairy tale side of things as in this new Friskies Plus commercial from Psyop and Avrett Free Ginsberg.

In the ad, a curious cat passes through a "mysterious doorway" and enters an Alice in Wonderland-like world that's every bit as strange as the world portrayed by Lewis Carroll.

Friskies "Alice" from Psyop on Vimeo.