Cannes Lions Tuesday: Mad Man Don Draper in Town!

Yes, it's true. It's totally true. In what has to be one of the most surreal sightings of the week, Don Draper (OK, Jon Hamm) is in Cannes today soaking up the sun and mingling with current day ad types. He posed for pictures with several lucky delegates and he attended the Mcgarry Bowen agency party. OK, in other Cannes Lions news today:

- The Gutter Bar is now on Twitter. Yes, really. @thegutterbar.

- Making its first splash in Cannes, agency Leo Cornett arrives in an ice cream truck which has been making its way up and down La Croisette serving goodies to delegates...and trying to avoid the authorities who, apparently, don't approve of such antics.

- The beach volleyball tournament was in full swing today.

- In a bit of a face slap, James Warren noted, Clients don't buy ideas, they are sold them. PR not natural salespeople. Hence, no awards."

- FInally cracking the code to why radio works, Eardrum Founder Ralph van Dijk said, "We can't close our ears to the stuff around us."

- Noting the proliferation of consumer generated content, Johnson & Johnson VP Kim Kadlec noted that agencies are actually being replaced by consumers.

- Oh and who knew? Author Fredrik Haren said an idea is when one person takes two things and combines them in a new way. Seriously. That is so brilliant.

- Facebook Global Head of Brand Design, after a bout of stage fright, worked to calm the fears of some over Facebook's mammoth footprint on humans by saying all it really does is help people do what they've always done. Just faster and more efficiently. He also shared four tips marketers can use when they approach Facebook marketing.

- Microsoft challenged delegates to test the speed of their phones against a Windows Phone.

Don Draper is in Cannes!

And other goodies from Tuesday in Cannes

Storified by Steve Hall · Tue, Jun 19 2012 12:34:02