Apple Touts New MacBook Pro With Simplistic Ad

Hmm. It would seem when a brand has a product as the seemingly amazing new MacBook Pro and a rabid brand following, there's isn't much that really needs to be uttered in an ad for said product.

In a TBWA\Media Arts Lab-created commercial for the new MacBook Pro with Retina DIsplay, Peter Coyote intones, "The radical new MacBook Pro with retina display. Innovation in every dimension."

And that's really all there is to say about that.