Samsung Saves World From Fiona Freeze, Loading Ball Larry and Battery Brutus

In a world...where ad agencies can't do the movie trailer-style ad concept enough, we have new work from IDEO and Hungry Man for Samsung. Introducing us to three characters, Fiona Freeze, Loading Ball Larry and Battery Brutus, each of the three commercials highlights the computing nightmares we have all experienced; the spinning ball, the frozen screen and the battery dying before its time.

All this seemingly end of the world drama is, of course, to inform us we should all be using Samsung memory which, presumably, is more powerful and uses less energy. It's an effective representation of the concept but also a tellingly sad indication our lives are ruled by technology and we are slaves to its idiosyncrasies.

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