How Brands Can Use 'Big Data' to Improve Their Marketing

Heard of the term "big data?" It refers to the massive proliferation of data that, given the proper tools, marketers can use to better formulate marketing programs, media buys, social media programs and even more targeted creative.

This IBM white paper - produced in conjunction with the Interactive Advertising Bureau - will explore four data-driven use cases (audience optimization, channel optimization, advertising yield management, and targeted media buying) that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.

Download this free white paper and find out how can use "big data" to improve your marketing and advertising.