Four Steps to a Successful Facebook Presence

If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans. After all, if your brand isn't on Facebook, you might as well hang a giant Going Out of Business sign on your website. Totally untrue, of course, but don't tell all those gurus currently pimping book on the topic.

That said, it can't hurt to know what all the hoopla is about and how to easily get your brand on Facebook if you deem that a worthy component of your marketing efforts. And since we're here to help make your job easier, we have a white paper on the topic to share with you.

Highlighting best practices from leading global brands, this Adobe white paper, Going Global in a Social World, delves into the challenges community managers face, along with the four critical steps that companies must take to ensure success. This white paper will guide you through auditing your brand's current social presence, establishing a framework for your global Facebook presence, the implementation of a social media management platform and establishing an internal check in an audit process. Download the white paper now.