Ben Kingsley Gets Intimate With Prada

In this three and a half minute Roman Polanksi film, Helena Bonham Carter, playing patient to Ben Kingsley's psychiatrist, prattles on endlessly about drivel so mind-numbing that Kingsley can't help but become distracted by Bonham's Prada coat...which he dons leading us to believe he, too, needs therapy.

With the tagline, Prada Suits everyone, the fashion brand is having a bit of fun with itself lightening its stuffiness in a manner that doesn't detract from its elegance. Well done.