Abuser Dragged From Victim on Interactive Billboard

The UK's National Centre for Domestic Violence is out with an interactive billboard campaign in Eustis Station. On one board, a man can be seen yelling at a woman. Passersby are asked to drag the man away from the woman by visiting a website on their mobile phone.

When the person does visit and drag the man away, the man progresses across four other billboards along with copy that reads, "an injunction will put distance between victim and the abuser." A fifth board provides a phone number which can be called.