TBWA Madrid Captures the Art of Storytelling in McDonald's Ad

Isn't story telling a key component of any good advertising effort? Yes, it's ultimately all about selling a product but if you can't keep your viewer at least mildly interested in the channel through which you are passing that sales message then what's the point of even trying?

We'd argue this new work from TBWA Madrid does a beautiful job at story telling and an admirable job at keeping the viewer interested in the storyline. Entitled "Writer," this :90 commercial tells the story of a writer and a boy who works at the MsDonald's she frequents. GIve it a watch and let us know if you think it's effective advertising.