Less Than 20 Percent of SMB Websites Link to Social Presence

A recent study rom SMB DigitalScape indicates just 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn.

"SMBs worldwide are falling behind consumers in the digital commerce arena," said The Kelsey Group's Neal Polachek. "There's a tremendous opportunity for SMB aggregators and resellers to bridge this gap, but it will require strategic commitment and solid execution."

Developed by vSplash, SMB DigitalScape has analyzed more than 1 million SMB websites around the world in 14 countries, including more than 700,000 in the U.S. BIA/Kelsey and vSplash recently announced a strategic partnership for the distribution of SMB DigitalScape data in the United States.

BIA/Kelsey and vSplash previously released the following findings from SMB DigitalScape:

- Six out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.
- 74.7 percent of SMB websites lack an email link on their home page for consumers to contact the business.
- 65.7 percent of SMB websites lack a form-fill option to enable consumers to request information.
- 93.3 percent of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones.

What does this all mean for those in the ad industry? It means you had better ratchet up for social media/business offerings and target the SMB space.