Hot Girl, Fat Guy Deliver Mixed Message For Hook Up Site

Well here's an interesting approach to promoting a hook up site. Established Men, a site that "connects ambitious and attractive girls with successful and generous benefactors to fulfill their lifestyle needs," is out with a billboard campaign. This one, spotted in Boston by an Adrants readers, has a bit of a twisted message.

The billboard carries the headline, "When your daughter asks you why she has to study for her exams...show her this picture" alongside an image of a young, fit woman with her arms around an older, far-less-than-fit man.

Just what is the message here? Is Established Men telling established men they better get their daughters to study so they can get a well-paying job and not end up on the very site daddy trolls for dates when he's feeling frisky? Or is it telling fathers they better make sure their daughters are well educated and ambitious so they *can* end up on a site like Established Men (instead of some other crappy dating site) where, seemingly, all the men are hot and she won't have to be seen with a fatty like the guy on the billboard?

Is Established Men saying it's OK for men to seek "ambitious and attractive girls" as long as those girls are not their own daughters? We could go on. Twisted logic. Interesting billboard though.