PUMA Advocates Actual Reality Over Televised Reality

It's hard not to appreciate the message in this Droga5-created commercial for Puma entitled Better Out Than In. The ad celebrates and encourages the living of one's own reality instead of living vicariously through televised trash otherwise known as reality TV.

The work follows a couple of similar approaches, one of which, After Hours Athlete, won the Film Craft Grand Prix at Cannes last year.