How a Department Store Made Choosing Holiday Gifts Easy

For the up and coming holiday season, Israel department store Hamashbir Lazarchan invited shoppers to pick out a gift for their loved ones. The campaign, called Present Simple, consisted of a website where users entered their loved one's details. Those details were then transferred to a live call center, which called the loved one and found out anonymously what they would like to get this holiday. That information was sent to the shopper along with a discount coupon for the specific item.

107,856 calls were made and 2,572 loved ones received the exact gift they wanted.