AXE Repels Women. OK, Not Really

Here's an interesting twist on the whole notion that AXE actually has something to do with whether or not a woman finds a man attractive. This South African :60 at first pleasantly leads us to believe that in fact, no, Axe does not attract women. It actually repels them. That is until we realize what's actually repelling the hundreds of bikini-clad women running away from the guy showering on this beach. Hilarious, actually.