Target Gets Colorful With Parkour

We all know Target is the cool place to shop for discounted stuff. And we all know injecting parkour into your advertising is cool too, right? Well perhaps not for much longer. Is anyone sensing this meme is about to jump the shark? We're not faulting the ad. It's actually quite playful and fun. And, as we all know, those of us in the industry get tired of things before the rest of the world even knows they exist. So shall we just sit back and expect to see another year's worth of parkour-powered ads before the industry moves on to something else?