South Africans Race BMWs on Outdoor Projection Screens

Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet. People could then use the tablet as the steering wheel for the car that was projected onto the race track. Each person's race results were posted to their Facebook Wall.

Check out the video below.