New York Knicks 3D Projection Digs Beneath Madison Square Garden

Not exactly advertising but cool none-the-less. Production company The Famous Group created a 3D projection for the New York Knicks which covered the entire basketball court in Madison Square Garden that was shown at the beginning of games. The 3D rendering, which required lots of technical setup with projector angles, camera angles and visibility from seating positions, shows the floor rippling then caving in to reveal the underworld of New York. The visual then presents an above ground view of the city along with player shots and the final reveal of the Knicks logo at center court.

This video doesn't do it justice but it gives you an idea of what the presentation looks like.