How Social Media Influencers Can Help Brands

In the second outing of our video series, Future of Engagement, host Murray Newlands interviews Chase McMichael of Infinigraph, a social media data intelligence company, about how brands can find out who their primary influencers are and how brands can connect with those influencers to further the brand message.

The notion of content curation and the examination of content to determine behavior and intent as it relates to the brand is discussed as well as how brands can better match advertising to content to increase response rates.