Coke Guy Wins Pepsi MAX For Life, Regis Philbin Awards

Yawn. Acme Beverage just announced it will debut a new commercial during the Super Bowl and, shocker, has released it before the game! Yes, people, a brand is doing the unthinkable; allowing us to see their commercial before it airs on television. We know. It's hard to believe but it's true.

OK so it's not Acme Beverage and it isn't all that shocking for a brand to release its ad prior to the game. But something inside us just wants to be surprised and wowed during the game. That can't really happen if we've seen everything already.

TBWA has released its new Cola Wars work for Pepsi MAX which has the Coke guy trying to buy some Pepsi Max with out getting noticed. Sadly the Coke guy becomes very much noticed after becoming the grand prize winner of Pepsi MAX for Life. Hilarity ensues including an appearance by Regis Philbin...who we'll probably be seeing a lot of in commercials now since he has a lot of time on his hands.