Isaiah Mustafa's Manta Claus Brings Old Spice Holiday Cheer

With help from Wieden + Kennedy, Old Spice is out with yet another witty Isaiah Mustafa YouTube campaign. Called MANta Claus, it's holiday themed and promises to give gifts to all 7 billion people on the planet. In the first video, he gifts a pair of shoes made out of necklaces to @beautyjunkies.

Once again, W+K seems to have a hit on its hands. In one of the longer-running social media campaigns we've seen, the brand has been consistent (a rare feat these days) and has actually seen results from its efforts.

Check out all the videos on the brand's YouTube page.

And here's a video summarizing day one of the campaign's efforts: gifts given to 25,390,651 people.