Buddy Media, comScore Partner to Improve Social Media Metrics

comScore, Inc.and Buddy Media today announced a partnership that will help brands and agencies measure and improve their social marketing programs. Mutual clients using the Buddy Media social marketing suite and comScore Social Essentials measurement service will be able to optimize social communications with owned media as well as quantify the impact of the earned media using social media metrics such as reach/frequency, demographics, online behavior and benchmarking of competitive brands in the social landscape.