Winter Coat Maker Uses Guy Who Doesn't Need Coat to Sell Coat

You've probably seen plenty of those people who can withstand freezing cold weather; those people who jump in ice cold water and it doesn't phase them. Well meet Wim Hof, a man who says he has a mental thermostat and he simply doesn't feel the cold when he doesn't want to.

What's this all about? Oddly enough, selling a heated jacket that keeps you really, really warm. Wim won't need it but you will. Here's a a couple of promotional videos from Columbia, makers of said heated jacket.