Microsoft Launches Phones Very Differently Than Apple

There's a reason Apple doesn't have to build gigantic replicas of its phones, hire an army of street artists and host a full on concert in New York City to promote it's latest gadget. Windows on the other hand...well...it seems they have to go the extra step whenever they want to call attention to their latest gadget. And that's exactly what Wexley School for Girls recently did for a windows Phone launch. Witness all the craziness here.

Looks like it was a great time. A lot of fun. But still. Why does Microsoft have to do this and Apple never does?