Blood Front And Center in Transfusion Campaign

Bloodlines is the new campaign from Doremus New York aimed at building awareness for J&J's Ortho Clinical Diagnostics' Transfusion Medicine franchise. Designed to reach blood bank and hospital management, Bloodlines highlights the caretakers of the world's blood supply.

The ads, shot by Christopher Griffith, capture subject subjects of varying ethnicities and ages. Each black and white portrait shows a patient who has benefited from a transfusion next to a bright red unit of blood.

The campaign, which launches at the Advancing Transfusion and Cellular Therapies Worldwide conference will feature a booth, fully designed in campaign graphics, vertical banners, double column wraps, and a 2-minute film playing on the digital wall boards.